Using sound-taste correspondences to enhance the subjective value of tasting experiences

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Using sound-taste correspondences to enhance the subjective value of tasting experiences

The soundscapes of those places where we eat and drink can influence our perception of taste. Here, we investigated whether contextual sound would enhance the subjective value of a tasting experience. The customers in a chocolate shop were invited to take part in an experiment in which they had to evaluate a chocolate's taste while listening to an auditory stimulus. Four different conditions we...

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ژورنال

عنوان ژورنال: Frontiers in Psychology

سال: 2015

ISSN: 1664-1078

DOI: 10.3389/fpsyg.2015.01309